AlUla FC and AlUla Development Company Unite in a Strategic Partnership to Ignite a New Era of Sporting Excellence in AlUla

AlUla, Saudi Arabia, February 19, 2024 – AlUla FC and AlUla Development Company have embarked on a historic collaboration and unveiled a bold vision for the future of sport in AlUla as the PIF company was announced as the new Strategic Partner of AlUla FC. 

The agreement will see the two parties take a major step towards realising the aims of Vision 2030 and Club’s new plan to create high performance sports team and a new state-of-the-art sporting hub in the heart of AlUla community. The agreement was signed in AlUla today by Mr. Waleed Muath Chief Executive Officer of AlUla FC and Mr. Fabien Toscano, Chief Executive Officer of AlUla Development Company.

AlUla Development Company Managing Director, Mr. Naif Saleh AlHamdan, commented: "We are thrilled to announce our strategic partnership with AlUla FC as we embark on a new era for sports in AlUla. This partnership not only elevates the game in AlUla but also sets the stage for future Saudi sports stars and role models to emerge from this region. We believe through dedication, innovation, and commitment in making a positive impact, we can achieve our ambitions on the pitch and contribute to the long-term value and economic growth of AlUla.”

Fabien Toscano said, “Through our strategic partnership with AlUla FC, we aim to develop and nurture local talent by offering them unparalleled opportunities in sports, empowering them to achieve their athletic dreams. The club offers training programs for men and women across a wide range of sports including football, cycling, basketball and more – and in conjunction with AlUla Development Company, will support the transformation of AlUla into a sporting hub. This step exemplifies our commitment to contributing to the growth and development of the local community, making a positive and lasting impact on their lives.”

AlUla FC provides opportunities for footballers of all ages, from a youth team through to first team level, with an ambitious development plan in place to elevate the club and have a positive impact on the local community.

Mr. Waleed Muath Chief Executive Officer of AlUla FC, added, “We are delighted to welcome AlUla Development Company to our team. This partnership is a union forged out of a shared vision for excellence, community and the unifying power of football and sports and the same values that drive us towards achieving our ambitions on the pitch – dedication, innovation, and a commitment to making a positive impact. Together we embark upon this new journey to not only elevate the game in AlUla but also to lay the foundations for future Saudi sports stars and role models to emerge from AlUla.” 

AlUla Development Company is committed to creating unparalleled opportunities and benefits for AlUla – and this collaboration, along with other community initiatives and efforts, showcase its commitment to making a positive impact on their lives. By 2030, the company will create 4,600+ jobs across a range of sectors including sports and contribute approximately SAR10 billion to the country’s non-oil GDP by 2030.